Meet the Team!

With over 100 years of combined experience, you might wonder why we keep at it.
It's simple; we want to change the world.
As a team, we have had a variety of adventures and experiences that have had lasting results.
 But we want more.  
So read about us and let us know if something from our past strikes a chord.
  • David knows education, marketing, media, technology and more. In working together, he was a trusted colleague, a great collaborator, and idea man, and most importantly, a leader who could identify what needs to be done and get it done. A great guy and fun to work with!

    -Sandi Kirshner, CMO, Cengage Learning
  • David is a pleasure to work with. He brings creativity and energy to everything he works on. He is a fountain of information about new trends in education and has the ability to apply those trends to new business ideas.

    -Lynda Cloud, GEMS Education
  • David brings powerful strategic insights, constructive leadership for implementation and deep personal passion to education. He was a great mentor, an admirable leader and a generous collaborator.
    -Soo Kang, Global Education & Technology Group, Pearson plc

David Samuelson

David is a seasoned executive with particular strength in strategic leadership and communication, technology leadership, and execution. He has a deep foundational expertise in operational, product management and leadership and deep Industry experience in K12 education (US and global), software development, consumer publishing, television and theater. David has had proven success in both creative ideation and tactical execution of ideas with an excellent track record of working effectively across global, complex, and matrixed organizations.

Click here for David's Linked In profile.
Email David here

Edie Perkins

Edie is an innovative business-oriented leader with 20 years experience in K12 educational publishing and technology. Her unique skillset combines management experience in product development, product management, change management, marketing and sales in the US as well as major and emerging markets.


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Email Edie here

Midian Kurland

Midian is an influential Edtech leader with 35 years’ experience in publishing, product development and educational research. As a Senior Vice President at Scholastic he managed the technical group responsible for over a dozen technology-based curriculum product lines including the influential READ 180 family of reading intervention programs. Earlier in his career, he held research positions at the Center for the Study of Reading (University of Illinois) and the Center for Children and Technology (Bank Street College). Later, he held senior management positions at EDC in Boston, the Advanced Technology Group at Apple and several Internet start-ups.

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Email Midian here

Deb deVries

Deb is an experienced Co-Founder with a demonstrated history of working in the non-profit organization management industry. She is skilled in Nonprofit Organizations, Marketing, Sales, and Educational Consulting. She is a strong strategic business development professional with a Masters in Education focused in Special Education from University of Utah.


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Email Deb here

Ashley Andersen Zantop

Ashley is a dynamic and authentic leader with over 20 years of K-12, trade and consumer experience; including over 17 years of executive-level experience in education, curriculum, instruction, professional development, publishing, media and technology. Ashley has particular passion for leadership and capability development; transformational change and culture building; user-centric innovation, engagement and continuous improvement; leading global teams and projects; and award-winning products and user experiences.

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Email Ashley here

Jacob Sweeney-Samuelson

Jacob a multimedia journalist and visual storyteller with 10 years’ experience exploring the stories of people, products and businesses, with a particular passion for education. He takes a journalist’s approach to telling your brand’s stories through engaging video, photo and writing. In previous projects, Jacob has produced polished original content to increase brand awareness, establish thought leadership, and promote social media engagement for clients including Capstone Publishing.


Click here for Jacob's Linked In profile.
Email Jacob here